Terminologies

Here are all the terminologies I have learned throughout the magazine project. 

From the theory lessons, I learned a lot of new terms that I could use when talking about magazines. At first, it was quite hard for me to learn, understand and remember all these terms I would rarely use. But as the lessons kept using it, I eventually understood and it made it so much easier to talk and discuss about a specific magazine element. 

•  -Masthead: The name of the magazine, in it's typical font, on the cover/top section which gives the paper's title, price and date
• - Selling line/Strap line: The short description of the 'identity' of the magazine under the masthead. In other words, the memorable phrase that is associated with the magazine
• - Main image: The image which fills the cover - a model, celebrity, animal, artefact or the dominant image on the cover
• - Coverlines: 'Teasers' for the contents of the magazine on the cover, or the titles of stories featured in the magazine
• - Typography/Font: The shape, style, size and colour of the letters used
• - Drop cap: The enlarged initial letter of the first word of an article - an aesthetic feature which is designed to engage the reader
• - Pull quotes: Enlarged quotes from an article - these may be included in cover lines, but are also used in the body of the article to break up the page and to attract the attention of the reader. In other words, a quote taken from the article, with the font or size colour changed 
• - Byline: The name of the writer or author of the article, usually found at the beginning. Simply, it is the 'line' which tells you who the article is by
• - Main cover line: The most important article featured, it grabs the audience's attention (featured article)
• - Barcode: Used for retailers
• - Skyline: A list of keywords featured at the top of the cover
• - Thirds: The upper and left third
• -Prop: An image of an item
• - Puff/Boxout: A smaller image or text to stand out from the rest of the information (puff = circle, boxout = square)
• - Buzzwords: Exclusive, free, new, special edition
• - Banner: A block of colour with information inside, usually stretches the width of the cover
• - Headline: The title of the article
• - Subheading: Additional information found beneath the headline (crosshead)
• - White space: Empty space in the spread, used to break up the content (negative space)
• - Border: Empty space around the edges 
• - Column: Standard layout of magazines
• - Spread: Pages of a magazine that should be viewed together (usually 2)
• - Caption: Information about an image
• - Mode of address: The way the magazine or article addresses the audience, it can be formal, casual or direct (for images too)