This is my storyboard advertisment research
https://youtu.be/-QRgRPYp3h8
Brand/Product: MoneySuperMarket
Duration of the Advertisement: 1 minute
Brief Overview/Summary: White nerdy guy trying to look cool in a black neighbourhood
1. Target Audience
Young adults, 18-24, more than men
2. Message and Purpose
Their product allows you to live in a safer feeling
3. Meaning and Interpretation
With the product, you will be cooler, allowing more money to be spent on enjoyment
4. Effectiveness
I think its pretty effective with the famous rapper snoop dog that is popular with most ages
It was also pretty effective with a bit of humour allowing the advertisement to be more enjoyed and easily remembered
5. Personal Response
In my opinion, it was kind of effective. Watching the ad is enjoyable and I might remember the ad when I need it in the future
https://www.youtube.com/watch?v=wHjieD6CTYs
Brand/Product: Cadbury
Duration of the Advertisement: 1m 30s
Brief Overview/Summary: Gorrila Playing Music to sell chocolate bars
1. Target Audience
Both genders, young audience
2. Message and Purpose
Comedy was used to make it more appealing and memorable for children; just to make people talk about it and make it more popular
3. Meaning and Interpretation
It was a funny advert making it iconic, and make people think the chocolate will make your life more enjoyed
4. Effectiveness
It was very effective when the company's colour was also used to make the advert
more iconic and make people remember the Cadbury brand when seeing purple, gorilla or when hearing the song that was used- It slowly reveals the drums making it more suspenseful and funny so that the nurse would enjoy it
5. Personal Response
I think it was very funny and effective and will make me remember this advert for a long time. The purple colour kind of makes me wanna buy chocolate
https://www.youtube.com/watch?v=t8MD3dingQk
Brand/Product: Mattel, Barbie
Duration of the Advertisement: 30s
Brief Overview/Summary:Girls playing with barbie
1. Target Audience
Minority girls 4-10, a little bit more to black girls due to the ad
2. Message and Purpose
Barbie can be played with and the hair can be styled making it more appealing to girls.
Shows girls playing with barbie to show that playing barbie is fun
Barbie can be styled like how the adults do it
3. Meaning and Interpretation
- There was also a new skin tone for barbie meaning that it is not only a white girls toy; anyone can play barbie can play barbie
4. Effectiveness
It was pretty effective using pink as the base colour to attract girls to buy the dolls
The music was catchy
5. Personal Response
Personally, i think the music was catchy and the things you can do to barbie makes it very appealing to young girls
https://www.youtube.com/watch?v=keOaQm6RpBg
Title of the Advertisement: Ed's Heinz Ad
Brand/Product: Heinz, Ketchup
Duration of the Advertisement: 1m 19s
Brief Overview/Summary:Ed Sheeran's ad idea of him bringing ketchup to a fancy restaurant
1. Target Audience
Both genders, Ages from 14 - 30, Ed Sheeran Fans
2. Message and Purpose
The whole ad was Ed Sheeran narrating a ketchup ad he had planned or thought of; the whole ad was his ideas coming true; it was to entertain the audience
The ad satisfies the Ed Sheeran fans in the audience because the company was listening and making his idea for the ad a reality
The setting for the ad was set in a fancy restaurant, making the product seem like a luxury
3. Meaning and Interpretation
The ad shows that even celebreties and rich people; featuring Ed Sheeran; use the Heinz ketchup for their meals - making the product seem more popular
The ad was set in a fancy restaurant; bringing ketchup to the restaurant is the comedy used in the ad; making the audience enjoy the ad
4. Effectiveness
It was the actor
It was very effective and creative; showing that the company cares for Ed's ideas and opinions while also entertaining the audience
5. Personal Response
The Ad was quite fun to watch; the humour and creativity of how this ad was made will probably make me remember this ad for quite a while.
Title of the Advertisement: Snickers Mr Bean TV advert
Brand/Product: Snickers, Chocolate bar
Duration of the Advertisement: 1m 10s
Brief Overview/Summary:Mr Bean trying to become a ninja
1. Target Audience
Both genders(more towards boys as it features ninjas)
Children aged 6-14
Mr Bean fans (?)
2. Message and Purpose
The whole ad's purpose was to entertain the audience watching it with comedy.
This ad shows that eating a snicker bar makes the famous actor Rowan Atkinson, and Mr Bean more energized - the company wants to show that this snack helps u feel more energized
This ad was made to make children(boys) want to eat the snicker bar so that they could feel like they transformed into a ninja - shown in the commercial
3. Meaning and Interpretation
At the beginning of the commercial, Mr Bean was very clumsy - falling down, crashing inside the buildings when trying to jump over the roofs. After eating a Snicker bar - he transforms into a ninja - energized and more athletic. This was done to show that eating a snicker bar makes you more happy, energetic and stronger; a way to convince the children to eat it.
4. Effectiveness
The commercial had a lot of comedy, where it shows the clumsiness of Mr Bean; an iconic and enjoyable actor to watch making the ad memorable to the young audience
Featuring Mr Bean in this ad will make children watch it - a very effective way to grab the audience's attention and watch the ad.
Most of the ad had nothing to do with the product; making it seem more like a mini-movie where children would automatically start paying attention and might get convinced to buy the product.
5. Personal Response
In my opinion, this ad is very entertaining for young audiences - especially if they grew up watching Mr Bean. The iconic comedy that Mr Bean displays makes the ad memorable and I would've got convinced to eat a snicker bar at a young age.
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