This is my practice storyboard, based on the mini project.
Making this storyboard was easy, probably because I already had a video to reference my drawings on. I think it would be much harder to draw and visualize the actual Storyboard project. Finding the right and suitable technical elements was quite challenging, as there are a lot of them. This practice helps me practice my real project as it gives me a general idea of what to do. Next time, I would probably add more detail and meaning to the description of the images; and draw more neat.
This is my storyboard draft.
I think I did pretty well on my rough storyboard, I can see that i have a bit of strength in drawing how I envisiualized the advertisement. I might need to draw a lot neater so it is much easier and appealing to be seen, and try to draw a lot quicker because this whole thing took up to 2 hours - I gotta speed up drawing. My teacher gave me abtter idea on how to end the advertisement; and I took his advice. Ending it like how my teacher suggested made the advertisement look much cleaner and modern.
This is my advertisement proposal to get an approvement from my teacher:
I am making an advertisement for the product: Red Bull Energy Drink. My target audience is students studying late at night. This is what my advertisement would look like: set in Tokyo Night, cars racing and people cheering a midnight racing-like theme - then it transitions to a student looking hyper-energized, holding a Red Bull can in his hand. The student is zoning out after drinking Red Bull, he's at his desk studying at midnight.
After reflecting on my idea and discussing it with my teacher, the new idea would look like this: Start with a student studying at midnight, a clock showing his studies until 1. a.m. Then he starts to get really sleepy and falls asleep at his desk. The sound of him banging on the table matches cuts to his dream in a Red Bull race car; at night. His dream is full of energy, party engines revving and he's holding a Red Bull and taking a sip can in his car. Engine revving gets louder, and then the scene match cuts to him holding the can in his room. His eyes widen and he finally starts focusing on his studies. Then the final cut to a Red Bull slogan.
With the help of my teacher, I think that I have improved the flow and effectiveness of my advertisement storyboard so that it becomes more modern. It was pretty difficult coming up with this idea, as it took me a lot of research but now I think I am pretty happy with the rough idea of what I have for my project.
The text was an extract from A Quiet Place, the filmmakers wanted to show the audiences that it's a ghost town and that the world has gone silent. Additionally, the directors wanted to also show that the child was the only one making noises.
The filmmakers used technical elements to show that the town the characters were in, has become an abandoned or ghost town. At the beginning of the film, the director used several establishing shots with no movement to show the environment in that world; the static camera movement was used to show that nothing in the environment was moving or alive - the audience could infer that this town is ghosted or abandoned. The filmmakers also designed the environment to be messy, where items are scattered, the town is trashed and structures are collapsed, such as fallen traffic lights, and messy stores. This has connotations that the people have left, as there is no one taking care of the town. This emphasizes that the town in that world is abandoned; there is no one else. The filmmakers also directed the sounds of the movie so that only the environment made the diegetic sounds; sounds of leaves rustling and newspaper shuffling were the only diegetic noises that could be heard in the movie. This shows that there is no chatter in the world; further emphasizing the ghost, silent town - this is also shown by the characters using sign language.
This is the list of demographics and psychographics I have researched on my target audience.
1. Product/Company Description:
Company/Product Name: RedBull
Product Overview: An energy drink that can aid with exhaustion; a drink to quickly get fully energized.
2. Target Audience Demographics:
Age: Teenagers, 14- 18,
Gender: Mostly Men
Income Level: Medium to low
Education: High school - bachelor
Occupation: Truck driver, or office worker
Geographical Location: Targeting a global audience.
3. Target Audience Psychographics:
Interests: Car enthusiasts
Lifestyle Choices: People with boring lives, people who want to do more than just eat, work, and sleep, people who love speeding in cars
Values and Attitudes: Adventurous, Want to look cool
Opinions: People who really like cars
4. Understanding Consumer Behavior:
Needs: Energy supplements
Motivations: Red Bull has been the main host for thrilling events such as dirt bike races, daring challenges, etc
Pain Points: Needing more energy because they are exhausted or sleepy
5. Competitor Analysis:
Competitor Name: Energy drink: monster, extra joss, etc
Competitor's Target Audience: Truck driver, young adults
6. Target Audience Persona:
Persona Name: Tired teenagers, exhausted from studying at late night - still needing to study.
Age: 14-18
Gender: More to men
Occupation: None- Studying at school
Interests: Cars, Night Parties
Lifestyle: Studies late at night, sleep very late
Values and Attitudes: School is important, neglects sleep
Needs and Motivations: Focuses on school work or grades.
Pain Points: Tiredness, lack of energy, lack of sleep
7. Aligning Advertisement with Target Audience:
Message: Red Bull gives you energy
Visuals: Matches with what people enjoy to see, such as cars.
Tone: [Explain the tone or mood that will evoke the desired emotions in the target audience]
With the help of researching and studying the different categories of targeted audiences; I could now choose the suitable elements that aim at this group of people. With the suitable choice of media elements, my advertisement would have a greater impact on the audience and persuade them more. I think doing the research for this was easy for me because I myself am part of the selected group of people, looking at my interests made it easier for me to understand the psychographics of my targeted audience. Researching my target audience will help make it easier for me to think about each detail of the advertisement.
Here is a video I made experimenting with different camera angles & movement
Camera Angles & Movements in Order Based on Video
Movement, Panning - The camera follows the subject, the person in hoodie, focusing on this character's action - which is running away from a scene
Angle, Long - This shot shows where the scene takes place, and most of the action happening in the scene - the person in hoodie fleeing from the scene in a crowded area
Movement, Tracking - This scene is where the camera follows where the subject is moving to. This helps slowly build a sense of suspense, slowly revealing where the subject is moving to and show where the person in the jacket ran from.
Angle, Medium - This shots shows that the subject is walking and moving his head to look at why the other person was running; showing an equal amount of action and expression which was the subject's confusion
Angle, Close Up - This close up shot focuses on the subject expression of being shocked of the scene in front of him - building tension and making the audience think why he is shocked.
Movement, Quick Pan - This was used to change the subject in the scene and quickly reveal what causes the subject to have a shocked expression; breaking the tension and revealing the horror of the dead body.
Angle, Long - This shot was used to show the dead body and the scene that causes the person to run away showing that it was a murder scene
Movement, Pan - This pan was done to slowly change the focus back to the subject and slowly reveal what is happening; building suspense again because a sudden change of focus makes the audience worry for the person witnessing the horror.
I think in this project, I have experimented with quite a range of camera angles and movements; and i tried how to produce shots with these camera angle and movements in my phone. I think I am starting to understand how to explain the effects of each technical element I have used on the video. I think this project really helped me give the idea on what thought process I would need to have when creating the storyboard. Think this mini project plays a big part on how I make my storyboard project, and makes it easier for me to do.
Brief Overview/Summary: White nerdy guy trying to look cool in a black neighbourhood
1. Target Audience
Young adults, 18-24, more than men
2. Message and Purpose
Their product allows you to live in a safer feeling
3. Meaning and Interpretation
With the product, you will be cooler, allowing more money to be spent on enjoyment
4. Effectiveness
I think its pretty effective with the famous rapper snoop dog that is popular with most
ages
It was also pretty effective with a bit of humour allowing the advertisement to be more
enjoyed and easily remembered
5. Personal Response
In my opinion, it was kind of effective. Watching the ad is enjoyable and I might
remember the ad when I need it in the future
https://www.youtube.com/watch?v=wHjieD6CTYs
Brand/Product: Cadbury
Duration of the Advertisement: 1m 30s
Brief Overview/Summary: Gorrila Playing Music to sell chocolate bars
1. Target Audience
Both genders, young audience
2. Message and Purpose
Comedy was used to make it more appealing and memorable for children; just to make
people talk about it and make it more popular
3. Meaning and Interpretation
It was a funny advert making it iconic, and make people think the chocolate will make
your life more enjoyed
4. Effectiveness
It was very effective when the company's colour was also used to make the advert
more iconic and make people remember the Cadbury brand when seeing purple,
gorilla or when hearing the song that was used
It slowly reveals the drums making it more suspenseful and funny so that the nurse
would enjoy it
5. Personal Response
I think it was very funny and effective and will make me remember this advert for a long
time. The purple colour kind of makes me wanna buy chocolate
https://www.youtube.com/watch?v=t8MD3dingQk
Brand/Product: Mattel, Barbie
Duration of the Advertisement: 30s
Brief Overview/Summary:Girls playing with barbie
1. Target Audience
Minority girls 4-10, a little bit more to black girls due to the ad
2. Message and Purpose
Barbie can be played with and the hair can be styled making it more appealing to girls.
Shows girls playing with barbie to show that playing barbie is fun
Barbie can be styled like how the adults do it
3. Meaning and Interpretation
There was also a new skin tone for barbie meaning that it is not only a white girls toy; anyone
can play barbie can play barbie
4. Effectiveness
It was pretty effective using pink as the base colour to attract girls to buy the dolls
The music was catchy
5. Personal Response
Personally, i think the music was catchy and the things you can do to barbie makes it
very appealing to young girls
https://www.youtube.com/watch?v=keOaQm6RpBg
Title of the Advertisement: Ed's Heinz Ad
Brand/Product: Heinz, Ketchup
Duration of the Advertisement: 1m 19s
Brief Overview/Summary:Ed Sheeran's ad idea of him bringing ketchup to a fancy
restaurant
1. Target Audience
Both genders, Ages from 14 - 30, Ed Sheeran Fans
2. Message and Purpose
The whole ad was Ed Sheeran narrating a ketchup ad he had planned or thought of;
the whole ad was his ideas coming true; it was to entertain the audience
The ad satisfies the Ed Sheeran fans in the audience because the company was
listening and making his idea for the ad a reality
The setting for the ad was set in a fancy restaurant, making the product seem like a
luxury
3. Meaning and Interpretation
The ad shows that even celebreties and rich people; featuring Ed Sheeran; use the
Heinz ketchup for their meals - making the product seem more popular
The ad was set in a fancy restaurant; bringing ketchup to the restaurant is the comedy
used in the ad; making the audience enjoy the ad
4. Effectiveness
It was the actor
It was very effective and creative; showing that the company cares for Ed's ideas
and opinions while also entertaining the audience
5. Personal Response
The Ad was quite fun to watch; the humour and creativity of how this ad was made
will probably make me remember this ad for quite a while.
https://www.youtube.com/watch?v=qIVDxL2lgN4
Title of the Advertisement: Snickers Mr Bean TV advert
Brand/Product: Snickers, Chocolate bar
Duration of the Advertisement: 1m 10s
Brief Overview/Summary:Mr Bean trying to become a ninja
1. Target Audience
Both genders(more towards boys as it features ninjas)
Children aged 6-14
Mr Bean fans (?)
2. Message and Purpose
The whole ad's purpose was to entertain the audience watching it with comedy.
This ad shows that eating a snicker bar makes the famous actor Rowan Atkinson, and
Mr Bean more energized - the company wants to show that this snack helps u feel
more energized
This ad was made to make children(boys) want to eat the snicker bar so that they could
feel like they transformed into a ninja - shown in the commercial
3. Meaning and Interpretation
At the beginning of the commercial, Mr Bean was very clumsy - falling down, crashing
inside the buildings when trying to jump over the roofs. After eating a Snicker bar - he
transforms into a ninja - energized and more athletic. This was done to show that eating
a snicker bar makes you more happy, energetic and stronger; a way to convince the
children to eat it.
4. Effectiveness
The commercial had a lot of comedy, where it shows the clumsiness of Mr Bean; an
iconic and enjoyable actor to watch making the ad memorable to the young audience
Featuring Mr Bean in this ad will make children watch it - a very effective way to grab
the audience's attention and watch the ad.
Most of the ad had nothing to do with the product; making it seem more like a
mini-movie where children would automatically start paying attention and might get
convinced to buy the product.
5. Personal Response
In my opinion, this ad is very entertaining for young audiences - especially if they grew
up watching Mr Bean. The iconic comedy that Mr Bean displays makes the ad
memorable and I would've got convinced to eat a snicker bar at a young age.
"Red Bull: Ignite Your Inner Energy!"
"Red Bull: Fueling Your Fire, One Can at a Time."
"Fuel Your Focus with Red Bull." - Chosen, suits with theme of the advertisement.
"Unlock Your Potential with Red Bull."
"Red Bull: Charging Life's Batteries, Naturally."
Researched certain iconic cars to people such as the Nissan Skyline R34 and Toyota
Supra MK4
Research on songs that fit the midnight racing theme - found the soundtrack: Tokyo Drift,
from Fast and Furious. (I think this fits my whole advertisement and I will use it as the
background music.)
After researching, looking into lots of different ads and analyzing them, I have been inspired to
choose RedBull as the product to be advertised, this is because they have their own types of
advertisements, so I want to try to change it and have a different approach to their adverts. My
research also helps me to look into and study the different interests of each group of audience,
such as the people interested in street races and cars.
Week2 -This week we were introduced to the brief of the project, where we were instructed to make a 30-second ad storyboard for an existing product but to change the targeted audience. -Started learning about the different target audiences such as demographic and psychographic, and I think this would be very important to our advertisement storyboard. -Looked at an advert (Lynx) and analyzed each aspect of the ad is designed to attract the targeted audience -Learned about different camera angles and shots, and how it's used to create meaning.
Week3 -Researched 3 adverts; multiple types to appeal to the audience; it helped and gave me ideas for what to do for my final storyboard and I'm starting to think that this project would require me to think and plan each frame's elements such as visuals, sounds, edits and etc. -need to research 2 more ads as homework, 1 complete explanation, and 1 as a reference for our own adverts.
Week4 - Learned about mise-en-scene, and visual aspects of media such as colour, lighting, props, make-up, hair, set design etc; I'm starting to plan the visuals for my ad. - Studied more about the different groups of audiences, Demographic and Psychographic; - Finished the mini project experimenting with the camera angles and camera movement - Started to get ideas for the advert: I want to make a RedBull ad: Starts with a Tokyo midnight race scene, engines revving, Speedy drag races - then cuts to a student in a room full of messy books who is day-dreaming -I Need to finish the target audience which might require a lot of time to think about my ad completely.
Week5 -We started learning how to make the storyboard, what is needed on the storyboard such as the shot number, description, type of camera angles and movements and how to lay it out on the paper -We learnt about the different types of sounds that are used in media which are diegetic, non-diegetic and trans-diegetic. -We did the practice storyboard based on our mini-project. -Was absent this week so most of the things i learned are from my friends.
Week6 -We made a technical analysis of the movie A Quiet Place, and we described and analyzed the sound, mise-en-scene and camera elements that were used in the movie -We learnt about editing technical elements such as continuity, montage, cutaways etc. -Our storyboard proposal got approved and we started working on it
Week7 -We did a text analysis of Peggy, in Captain America; a complete media analysis of technical elements of how the directors made Peggy look like she is mistreated. -We had our Unit Test, and I think I did pretty well on it. -Finished my rough storyboard, which my teacher approved and suggested a better idea for the slogan scene. I think the improvement to the scene would make the ad look better, -Will start the final storyboard, I think doing it would be a little challenging
Week8 -We were introduced to and started the critical self-reflection work needed for the storyboard. It includes my opinions and how I improved throughout the project. I think my self-reflection would be quite challenging as it would require lots of time to think about how well I did my work. -I continued the final storyboard, I think my drawings look quite good, pretty satisfied with it - however, I think I need to be able to draw faster as I only completed 3 scenes. The drawing was quite enjoyable however I think I put too much detail and I need to do my work at home
Week9 -We continued working on our storyboard and critical self-reflection; I didn't have enough time to finish everything in class; so I think I would need a lot more time at home to work on this project. -We started learning about media theories such as the hypodermic needle theory, two-step flow and etc.
Week10 -I finished all of my storyboards during the weekend, and a big chunk of my critical self-reflection. I just need to finish that up and polish my whole blog to make it look more appealing and make sure everything is posted.
The weekly progress has helped me remember the things I need to do. I struggle with time management - and by looking back at my weekly progress- I can finish my important tasks quickly and use the remaining time to double-check my work and fix any mistakes.
From looking at my progress over the weeks - I can see how each week, I make progress in developing (new) skills and ideas I have for the project. I think that over these 10 weeks: the quality of my work on my storyboard, usage and understanding of media techniques (such as elements like mise-en-scene, edit, camera and sound) has gradually improved from day 1. Now I am able to effectively choose and use elements to make media effective to the audience I have chosen.
This blog consists of a presentation contains our project brief and what we will do for our project.
(the image shown here is an example what a storyboard would look like)
The brief for our first storyboard had clear instructions on what we need to do. We are to make a storyboard for a 30 second advertisement of a product that already exists. We were told to track and record every progress we made on our blogs. I think this project would require a lot of my free time and I would need to spend lots of time to think and plan the whole ad. This would also be my first time making a storyboard so I hope could do my best.
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